2019 trends to watch: Personalization trend spawns “Year of the Empowered Consumer”

As published on NutritionInsight.com. Consumers are more discerning when it comes to their nutrition than ever before. With personalized nutrition moving beyond just tailored diets and wearable technology giving us more insight into personal health KPIs, we are arguably entering the age of the empowered consumer. Consumers are seeking to take control of their health Continue reading 2019 trends to watch: Personalization trend spawns “Year of the Empowered Consumer”

Ashwagandha: Rooted in tradition, set for sky-high NPD growth

As published on NutritionInsight.com. Boosted by growing consumer demand for natural remedies to fight the daily stresses of modern life, the adaptogenic herb ashwagandha is seeing an impressive uptake in usage. Innova Market Insights data has shown an increase of 48 percent in the number of food and beverage launches globally in 2018 (year to date) relative Continue reading Ashwagandha: Rooted in tradition, set for sky-high NPD growth

Personalized nutrition: Mindful and aware consumers drive market opportunity

As published on NutritionInsight.com. 19 June 2018 — Personalized nutrition has taken its place as a key industry topic, spurring the launch of a number of innovative start-ups using cutting-edge technologies to offer precise nutrition advice to consumers. This growing industry space will be the topic of discussion at the Personalized Nutrition Innovation Summit, which Continue reading Personalized nutrition: Mindful and aware consumers drive market opportunity