2019 trends to watch: Personalization trend spawns “Year of the Empowered Consumer”

As published on NutritionInsight.com.


Consumers are more discerning when it comes to their nutrition than ever before. With personalized nutrition moving beyond just tailored diets and wearable technology giving us more insight into personal health KPIs, we are arguably entering the age of the empowered consumer. Consumers are seeking to take control of their health through preventative means, and this is having an impact on the gray area between food and pharma. The consumer healthcare landscape has seen major shifts over 2018, as exemplified by this week’s announcement of a GSK-Pfizer Joint Venture. At the same time, the growing role for nutrigenomics as a science means that ever smaller demographic groups are being targeted, while technologies that include AI and 3D printing make customization even more prevalent.

Full article can be found here.

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