As published on FoodIngredientsFirst.com.
Health and wellness are of growing importance to many consumers, and hence to formulators and suppliers. However, despite recent shifts towards clean label and sugar, sodium and fat reduced preferences, one factor will always remain king within food and beverages – and that is taste. FlavorWiki, an online sensory and consumer insights solution, is looking to scale up its services within the ingredient supplier space to help industry bring healthy, sustainable, and above all enjoyable, food options to 1 billion consumers by 2024. Founded in May 2017 and headed by Daniel Protz (CEO), Paul Price (Head of Business Development) and Wolfram Willuhn (Lead Data Scientist), FlavorWiki’s online platform solution allows food suppliers, developers and retailers to create studies that capture insights focused on taste perception and preference (flavor, texture, aroma or mouthfeel).
Full article can be found here.