Clear role for industry in educating mothers on supplement benefits, strategist says

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Despite high awareness of the importance of nutrition for new and expectant mothers and infants, there is very low understanding of the actual benefits of dietary supplements, pointing to a clear role for industry to offer guidance and support. This is according to Isobel Smyth, Managing Partner at The Leading Edge, who spoke during the Passionate About Kids’ Nutrition event hosted by DSM in Amsterdam yesterday.

In 2017, The Leading Edge conducted a study for the Early Life Nutrition team at DSM, looking at maternal and infant health and nutrition across the globe. Spanning five continents and 12 different countries, the study included nearly 12,000 women who were either trying to conceive, pregnant, nursing or weaning. 

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